Building Your Brand
An experienced K8 music educator, Elisa Janson Jones specializes in helping music educators build, manage, and grow thriving school music programs and have long and happy careers. She holds a bachelor of music from Brigham Young University and a master of business administration from Western Governors University. Elisa is currently pursuing a Doctorate of Education in Instructional Design at Northcentral University.Elisa uses her vast and diverse skill set to help nonprofits, businesses, and music educators around the world. She serves as conductor of her local community band, a columnist for SBO Magazine, and maintains a private lesson studio. Elisa is an internationally-recognized speaker, and has presented at national, state, and local conferences as well. She is the host and producer of the Music Ed Mentor Podcast, founder of the International Music Education Summit, author of The Music Educators Guide to Thrive and The Music Booster Manual.
Building Your Brand
Why it is important for you to have your own brand and image
* Influence other peoples perception of you
* Be recognizable
* Have a look and feel about your work
* Project confidence in others, and yourself
* Get more gigs - clinics, workshops, etc.
Crafting a brand strategy
* What is it you actually do - looking at outcomes instead of offerings
* Who needs these outcomes?
* How will you reach them?
* How do you talk to them?
* Color schemes and fonts - the cohesive look and feel
Creating Your Content
* Web builders and content
* From free to fashionable
* Social media platforms - how to choose them and use them
* Content strategy - a portfolio or more
* Media to use - photo, video, audio
Implementing with Efficiency
* Planning to plan
* Tech to help you be more efficient
* Living the entrepreneurial lifestyle